My Online Business Adventure

Yesterday I gave a brief overview of the best free ways of getting more website traffic.  Today I want to expand a little on two of my favourites: blogging and article writing.

If you don’t feel that you are a natural writer, blogging is a very good way to start and get into the habit of writing on a daily basis.  It is less formal than article writing and you can express who you are in a much more “conversational” way.

While some people like to put full articles onto their blogs (which is certainly useful) I do feel that blogs need to be more “user-friendly”.  Today’s readers are often very busy and like to find things to read that are short and easy to read.

The beauty of blogging is that it does not have to conform to a set of rules.  You can be as brief or as long as you like (though I always think the briefer the better!).

If you are involved in any form of internet marketing I would say that a blog is an essential tool.  If you make sure you use strong keyword phrases for each blog, you will get yourself in a strong position in the search engines.  Also, every time you post, with a link to your website, you create a backlink.  If you submit your blog to social bookmarking sites you then have many backlinks.

Be careful here, though.  Many social bookmarking sites will consider you as a spammer if you submit your own blog too often.  It is a very good idea to get together with some like-minded people (perhaps on a forum) and help each other out by submitting each others’ blogs.

Article writing is different.   When readers are looking for articles, they expect a more authoratative tone, and a more structured read.  You will also restricted as to what you can put in an article.  Your article must be informative and useful, and cannot be a blatant advertisement for your site or anything you are trying to sell or promote, otherwise it will not be accepted by the article databases.

When you submit an article to an article submission site such as Article Marketer,  you will be able to fill in a resource box with a link to your website or other link, as long as it is relevant to your article.  This is actually a very powerful way of marketing.  Readers who have enjoyed your article will very often be interested in finding out more about you or your products and do use these links.

If you really feel daunted by the idea of writing an article from scratch, and have no idea where to start, there is a great service called InfoGoRound, which provides public label rights articles that you can copy and re-write.   You just need to make sure that your new article is 60% different to the original.

If this is still sounds a little too hard, you can buy ready-made articles from article writing services such as  Team-Schuman.com which provides excellent, low-cost articles very quickly.

So you see, you don’t have to be an expert writer to use blogging and article writing as a fabulous way of getting more website traffic.

Ros Bott

Financial Freedom Online