My Online Business Adventure

Yes, it’s true. Affiliate online sales can be a bit hypy. Sometimes they can even lean towards the hysterical. Quite often they appear too good to be true.

I don’t like hype. It makes me feel uncomfortable. I like straight forward, honest, level talking. I don’t like sales pages with lots of exclamation marks, flashing capital letters and unrealistic promises.

But, let’s stand down a little bit from our high moral ground. At the moment (who knows, maybe things will change), that’s the way things get sold on the internet. I mean, it works, doesn’t it? I have, despite what I have said above, been sold by “hypy” ads, so I am living proof that hype sells.

So, if I then discover that the reality of the thing that I have bought doesn’t quite live up to the original sales page, am I going to scream FAKE! and throw my toys out of the pram?

Er… no. As long as the program is sound and I actually like what I’ve bought, then I am not going to allow a little over-enthusiastic marketing spoil my day.

Unlike a recent poster in one program’s affiliate forum I belong to, who was SO incensed by the fact that the original sales page had told him that changing his website would be easy and then found there was a little bit more to it than he thought, that he decided to quit a perfectly good program, bawl everyone out and leave a lot of negative energy into the bargain. (By the way, the sales page was this one)

It was a perfect example of victim mentality, and allowing one small sales page exaggeration (which was completely subjective and a matter of personal interpretation anyway) to ruin what could have been a great business.

What you focus on is the reality that you create. This guy was so focused on one small thing that was wrong, that he couldn’t see what was right!

If you hold something bad up to your face, that’s all you’ll see, folks.

The point I’m trying to make?

Nobody’s perfect - particularly not affiliate online sales writers. But that does not mean that what they are selling is bad, wrong, dodgy or a downright scam! It is up to us to look behind the hype and decide for ourselves whether something is right for us or not. We need to take responsibility for our own choices, and when we find something is different to our expectations, realise that our expectations are, after all, based on our own interpretations.  And, if we threw out everything that was slightly less than perfect, what would we have left?

Ros Bott

My own “less than perfect” (but full of good stuff!) website is at Financial Freedom